Although Google is the leader in the search engine market, Bing Ads—which provides pay per click advertising services on the Bing search engine—still accounts for a large share of the market. So if your company is only advertising on Google, then you are missing out on roughly 17% of the search engine market on Bing!
Whether you’re just getting started with Bing Ads or you’re looking to fine tune your existing campaign, the PPC specialists at Optimized Webmedia are ready to help with every aspect of your Bing Ads management—from tracking setup to content creation and more.
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Why Should Your Company Use Bing Ads?
Bing Ads is a great way to generate leads and traffic for your business from searchers who do not use Google. Less people are advertising on Bing Ads, so the amount that you have to pay to reach millions of target customers is a lot less while still generating a significant amount of leads.
Bing Ads Features
Bing offers standard text ads for your business. Search ads display when someone searches for a keyword on Bing and your ad displays above, below, or on the side of the organic search listings.
Bing also offers content ads, which add some flexibility and broader reach to where your ads will show. Your content ads may been seen by an audience that is viewing websites owned by Yahoo, Microsoft, or other partners.
Another feature that Bing offers are product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.
With Bing Ads, you can easily target your customers based on:
- Where they are located
- What device they are using
- Time of day
By narrowing the way that you target your ads, this allows you to generate more qualified clicks and, therefore, more qualified leads for your business.
Why Choose Optimized Webmedia for Your Bing Ads Campaign Management?
Optimized Webmedia has a team of dedicated PPC specialists with years of experience creating and optimizing Bing Ads campaigns in a wide range of industries. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the account, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
Profit margins for each product and service sold
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
Sign Up for Bing Ads Campaign Management
Bing Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.
How to hire Optimized Webmedia for PPC Management
If you’re interested in our PPC Management Services, please contact us to check our availability and receive a free quote.