How to Setup Google My Business For Max Exposure

Google My Business is a really powerful platform that you can use going in to 2020 to generate leads and get more customers. But there’s always a right way and a wrong way to set it up and it can sometimes be confusing especially if you’re just new to Google My Business. In this video, I’m going to teach you the RIGHT way to properly setup your Google My Business in 2020 to avoid those unnecessary mistakes which will save you time and get you started with Google My Business. I’ll also give you tips and strategies that you can use to increase your local visibility, and get more of what you want, which are CUSTOMERS.

Transcript:

0:00
Google my business is an awesome
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platform that can be used going into
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2020 to generate leads and get you way
0:06
more customers but there’s a right way
0:09
and a wrong way to set it up so today
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I’m gonna teach you the right way to
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properly set up your Google my business
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in 2020 I’m gonna give you my tips and
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strategies that you can use to increase
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your local visibility and get more of
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what you want which are customers
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attracting local customers is actually
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easier than ever thanks to things like
0:28
Google my business that give you more
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visibility to market in your town or
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service area online so if your business
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relies on local customer traffic let’s
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get started creating and optimizing your
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Google my business listing here we go
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okay so here we are at google.com slash
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business now this is where you’re gonna
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come to set up your profile so the first
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thing you want to do is click up on and
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manage now and here’s where you’re gonna
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type in your business name so right away
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we’ve got a few choices here so you can
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do something I’m going to assume I think
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for the purpose of this video that it’s
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a brand new business for you but if it’s
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not you have to really work more in what
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you what you’ve already established as
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your business name so we’re gonna do a
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fictitious closet organization or a
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closet installation company here so I’m
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just gonna type in that business name
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okay so I’ve typed in Aspen brothers
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closet so we’ll just call it that so
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this is a great business name that’s
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just kind of as is but what you can do
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is you know if people are too if you
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know people are going to be typing in
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something like closet organization or a
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closet design or a closet installation
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what you might want to think about doing
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is adding that into the name in some way
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so instead of Aspen Brothers closets
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there might be aspirin Brothers aspirin
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brothers closet installation instead now
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you have to be careful if this isn’t
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really the name of your business and
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when your competitors sees you doing
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this they can flag you and Google can
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take your listing down or at least
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really demoted in the listing so but in
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this case I do think it actually we’ve
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got an extra closet there I think in
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this case it actually does make perfect
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sense to call your business
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Aspen brothers closet installation so as
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long as
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flows well and sounds good I think
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you’re fine where people get into a
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little more trouble is let’s say this
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was in Boulder Colorado and now you were
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going to do a dash and type in Boulder
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there that is a little more of a gray
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area so you can do that but keep in mind
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you’re more likely to be flagged and
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your listing demoted I mean it could
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only be temporary but if you want to
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take this risk you can you’ll have a
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higher chance of ranking within Boulder
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in Colorado to do that but you know I
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might recommend you leave that off just
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in terms of keeping your branding intact
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and playing by the rules so anyway let’s
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go ahead and go with this so we’ll just
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click on enter okay so then we’re gonna
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just make sure the business name is
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correct and then click on next so now
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what we want to do is find the category
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that fits the business best so if you’re
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you know a pizza restaurant that’s gonna
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be really easy or you know an
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electrician that’s probably very easy so
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if you’re a closet installation company
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you might get a little more tricky let’s
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see what if it has anything coming up
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for us not really so as you can see what
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I would recommend doing is just start by
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typing in like if it was pizza let’s
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type pizza delivery takeaway restaurant
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but yeah closets nothing’s really coming
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up for it so this is great if you happen
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to be in an industry where it’s a little
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more obscure what you would want to
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choose so what you would do in this case
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so let’s just open up a new tab here and
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let’s type in I’m just going to type in
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closet installation so what you want to
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do as you want to see what kinds of
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categories the top rankers have have
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done here so this is an ad so I’m going
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to throw that one out that’s not really
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gonna count so the first one is a
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home-improvement store then we have an
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interior designer and a cabinet maker so
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it doesn’t really make it easy we’ve got
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three different choices here so in that
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case what I would definitely recommend
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is if if it’s more weighted if there was
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two home-improvement stores or two
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interior designers or even three then
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that’s what I would go with so when he
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in this case with you know I might click
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on more places and see what it happens
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to be
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ranking force of interior design or home
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improvement store cabinet maker I’m a
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improvement store glass and mirror shop
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it’s all over the board here so what I
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might do is just go with interior
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designer here because if if that’s
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mostly what you do is designing these
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closets then that might make sense and
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you can also always add in those other
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categories to fill it out later as
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additional ones so I’m gonna go ahead
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and click on next
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so now do you wanna add a location
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customers can visit like a store office
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so obviously if your retail if you’re a
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restaurant a bar anything like that then
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people will be coming in to visit and
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it’s basically going to show your your
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location here on Google Maps so if
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you’re you know if you’re a retail store
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obviously that’s yes if you work from
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home or you travel out and don’t really
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want people coming to your place of
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business you would probably click no I
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would click no in this case so then next
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so where do you serve your customers
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this one is hotly debated here so are
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not highly debated but a little little
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misunderstood so what this really means
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is you can say you can talk about all
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the different areas you service it does
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not necessarily mean you’re going to
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rank highly in that entire area
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you’re really gonna rank most closely to
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where your actual location is
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particularly if you have a high level of
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competition so what you’d want to do
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here though is you’d want to add in all
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the different areas that you keep
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spelling bold or wrong all the different
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areas that you serve so I’m gonna type
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in Boulder Colorado USA and then I’m
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gonna type in just some surrounding
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areas like Louisville Colorado Lafayette
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Colorado so just a few and then what
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you’d want to do is really type in all
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the add all the cities surrounding you
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as well everywhere where you actually
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would serve and then click Next so
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you’re gonna put in your phone number
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here I per say it’s a fake one and then
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obvious a website if you don’t I don’t
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necessarily recommend there the Google’s
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option for like a free web site so I
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definitely recommend getting one of your
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own I’m just going to type in Boulder
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closets calm
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click Next alright now I’m gonna click
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finish to finish this out here there’s
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still lots to do though so don’t go away
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so here’s where you’re gonna put in your
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physical address even if you don’t want
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it to show Google still has to know
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where it is
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because in order to verify your listing
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they are going to send you a physical
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postcard in the mail
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that’s the only way they can really
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verify you so fill this out and then
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click on next but in this case for this
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video I’m just going to click on verify
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later so we can walk all the way through
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the rest of it and then at any time in
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the future after we’re done with all
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this you can click on verify now and
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it’ll walk you through those steps so
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what we’re gonna want to do here is
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complete our listing as completely as
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possible so over here on the the
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right-hand side it’s going to give you
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all your action items so let’s go ahead
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and add some business hours here so
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you’re just gonna choose which days are
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open I’ll just assume Monday through
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Friday and then you’ll type in you know
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the times you open and the times you
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close an a.m. to 5:00 p.m. and we’ll
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let’s do that for all these days ok and
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then just gonna click on apply so
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remember how we chose interior designer
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is our main category earlier we’re gonna
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want to add in a few extra ones to
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really up our chances of being found for
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different things so go ahead and click
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where it says here this will be the the
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category you chose click the pencil icon
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right next to that and we’re gonna click
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on add another category so let’s go back
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and see the ones that the other ones had
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picked so we have home improvements
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store we have cabinet maker those seem
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to be some of the best ones I’m seeing
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here so I’m gonna go ahead and just
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click on those so we got cabinet maker
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and then we’ve got home improvement
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store I’m gonna see if there’s anything
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else about organization or no not really
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nothing nothing it fits here so I’m just
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gonna go ahead and be happy with these
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three choices and click on apply so
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let’s go on down here and make sure
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we’ve got everything filled out so add
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special hours that would be for holidays
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or something like that don’t think
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that’s super necessary here appointment
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link so let’s say you want to take free
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consultations with clients so what you
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want to do is you want to add in your
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the page
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on your website where do you take those
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consultations okay so I type in bulgur
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closets comm slash consultation apply
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okay now we’ve got products and services
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so in our case we’re providing a service
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not really a product so I’m gonna click
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on that so I’m gonna actually add click
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on add custom service and what I’m gonna
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do is I’m going to type in pretty much
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pretty closely to what I think people
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might be typing in to Google when
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they’re looking for a business like this
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I’m going to type in Boulder closet
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installation and then click on confirm
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and then I’ll add another one
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Boulder closet design and then I’ll do
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Boulder closet organization and I’m
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going to click on apply and that gives
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us three really defined services
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including the city name that we’re
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trying to rank for so that in each of
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these I’m just going to go ahead and
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click through to them and then I’m going
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to come up with a really good
9:48
description here that’s going to also
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use the same phrase within it something
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like we’re the top Boulder closet
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installation specialists with more than
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20 years in the industry so we’re using
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the keyword phrase and we’re also giving
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a you know a bit of benefits you know
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we’re giving reasons why you might want
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to hire us right so I’m just gonna do
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that and click apply and I would do
10:10
something similar with the rest of these
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as well keep in mind you don’t want to
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just copy and paste the exact verbage
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you want to vary it up a little bit so
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it’s not spammy and each one of these
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reads as unique so when we’re done with
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that we’re just gonna back out of here
10:25
and let’s see what else we need to come
10:28
up oh yeah add a business description
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that’s going to be very important so you
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want to be sure that you use the the
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service name as people are typing it in
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and you want to tie that to the location
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as well and they’re giving you 750
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characters to do it so there’s no reason
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not to fill this out completely and
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really put in as many variants of the
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keyword phrases as possible without
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getting spammy and overstuffing it so
10:54
this is just a quick job or I basically
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include the term Boulder design custom
11:02
closets design installation organization
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Boulder County Louisville Lafayette so
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basically I’m just trying to put as much
11:09
in there as possible that reads nicely
11:11
and doesn’t feel spammy so then click on
11:13
apply and then you can add your opening
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dates you know this isn’t super
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important let me just put that just just
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choose something here click on apply and
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now you’re going to want to add photos
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now this is actually pretty important to
11:28
the process so you can want to
11:30
definitely choose I’ll put it put up
11:32
your logo file and a cover photo and I
11:36
really really recommend adding a video
11:40
or two that’s just really good for SEO
11:42
and it’s also really good for connecting
11:44
with your customers and people search
11:46
for you online your box is going to show
11:48
up on the right-hand side similar to
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this so I just typed in California
11:53
closets so basically you get a nice big
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box here that showcases your business
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and if you have a video it’s very likely
12:00
to be called out right in here so I
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would definitely add that and just as
12:06
many photos as you can within all the
12:08
different categories you know product
12:10
team if you if you want to showcase
12:12
pictures of your team and your employees
12:14
and identity is your logo file now I
12:17
used to really recommend geo tagging
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your photos which was a way of putting
12:22
extra data on your photos that ties them
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to your location but I found that people
12:28
were getting really tripped up in that
12:31
process and they were it was it was
12:33
really slowing people down and I think
12:34
they were assigning too much weight to
12:36
it truthfully it’s just a tiny little
12:39
thing that makes a tiny little
12:41
difference and actually it’s kind of
12:43
making less and less of a difference
12:45
every year so I don’t really even
12:47
recommend wasting your time with that
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anymore
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so another thing we want to do is you
12:51
want to add a post to this because let’s
12:53
go back to our california closets
12:55
example over here
12:56
you know this sidebar so if you scroll
12:58
down you’ve got this nice little area
13:00
here where it tells people they can save
13:02
up to 20% and it just it’s a nice visual
13:05
interest and it gives people another
13:07
reason to want to work with you right so
13:09
we’re gonna add something like that here
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so just go back to your home page or
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just on click on posts right here and
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there’s different kinds of posts you can
13:18
add an update
13:19
an event offer at a product so I like
13:22
adding an offer so I’m just gonna click
13:24
on that so let’s type in something like
13:26
so just free closet design consultation
13:29
so if you notice I have used a keyword
13:31
closet design I try to do that whenever
13:34
possible whenever I’m writing anything
13:36
in my listings and so here is so
13:39
basically these things are timed okay
13:41
these things are set to go up for about
13:43
a week but what you can do a little hack
13:46
here is you can set the end date for way
13:48
far into the future which is what I
13:50
recommend that way it sticks around for
13:53
a long time and you don’t have to keep
13:55
coming in and adding new offers so I’m
13:58
going to finish this out without a photo
14:01
I’m just gonna drag a photo right into
14:03
there beautiful alright so then I’m just
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gonna click on publish so we’ve come
14:08
back to the home page here and let’s
14:10
just see where we’re at so complete our
14:11
listing we’re 80% there it’s looking
14:14
like the only thing left to do is add a
14:15
logo so let’s click on that and then
14:18
just over under logo choose photo I’m
14:21
gonna click here I’m just going to drag
14:23
a logo right from there and obviously
14:25
this is just a fake one that I found so
14:27
I’m gonna click on set logo okay so from
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here we are just about done all the
14:32
remains to be done now is to verify the
14:34
listing that’s gonna let people actually
14:37
find you because until you verify it’s
14:39
not going to be listed you’re gonna be
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able to track your analytics and get
14:44
customer reviews and then respond to
14:46
them which is actually huge so now that
14:48
you’re all set up and Google my business
14:49
what are the next steps so you can go
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from here to here in terms of ranking in
14:55
those Maps I actually created a video
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all about it and it’s definitely your
14:59
next step toward pulling even more
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customers online so just click that
15:04
video right here and I’ll see you there

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