I Ranked a Google My Business Listing N#1 in 96 hrs (With One Simple Change)

0:00
this google my business listing jumped
0:01
all the way to the number one spot in
0:03
google local maps
0:04
and in the google map pack in just four
0:07
days after i made
0:08
one simple change to it find out how i
0:11
made it happened hi my name is luke
0:13
duran the founder of
0:14
rankingacademy.co.uk if it’s your first
0:16
time here today
0:17
why don’t you subscribe and click on the
0:19
bell button before the
0:20
end of this video so you get notified
0:23
next time i publish a new one so i
0:24
managed to make this google my business
0:26
this thing from being
0:27
in no man’s land on google local maps
0:29
results to claiming the number one spot
0:32
by doing one simple change which took me
0:34
under one minute the listing in question
0:36
is for a web design freelancer called
0:39
leapfrog web design located in the
0:41
london wimbledon area
0:43
and this freelancer is actually me i was
0:45
yes i started my own little web design
0:47
venture many moons ago
0:49
long before my youtube channel and
0:51
created a google listing for it
0:53
in the process this business is no
0:55
longer operating but i still use the
0:57
listing
0:58
for testing purposes only to understand
1:00
the impact
1:01
of the change i monitored the progress
1:04
of the listing
1:05
using two tools the first one is the
1:07
local rank tracker tool
1:08
from whitespark.ca i really like this
1:11
tool because
1:12
you can easily break down the ranking
1:13
performance of your listing
1:15
on the google local finder the google
1:17
map pack and google map itself
1:19
and filter the results by locations and
1:21
keywords
1:22
you can even track rankings for bing i
1:25
also use the
1:26
google map scan tool from local falcon
1:29
this tool is great if you want to
1:30
understand the coverage area of your
1:32
listing and how far your business
1:34
visibility stretches
1:35
on google maps you just need to add your
1:38
listing to it
1:38
the keyword for which you want to see
1:41
where your business listing ranks on
1:42
google maps
1:43
then select the size of the area you
1:46
want to check and run a scan
1:47
within a couple of minutes local falcon
1:49
will overlay the ranking results of your
1:51
listing
1:52
on google maps based on your business
1:54
address this gives you a clear visual
1:56
representation of how well your listing
1:59
is doing locally by the way i have no
2:01
affiliation with
2:02
either of these tools and i am not
2:04
making any money
2:06
for mentioning them either i just think
2:08
they are great tools and that’s why i
2:10
use them so
2:10
if you want to check them out i have put
2:12
links to both tools
2:14
in the description below since the
2:15
listing is for a web design business
2:17
located around wimbledon my plan was to
2:20
rank as high as possible
2:22
for the target keyword you guessed it
2:24
web design wimbledon
2:25
which according to ubersuggest is
2:28
searched around
2:29
90 times every month obviously i wanted
2:32
the listing to rank
2:33
locally but i also wanted to check if it
2:35
would rank
2:36
further afield and went to google maps
2:38
to figure out what the closest
2:40
neighborhoods
2:41
would be based on postcodes the business
2:43
is currently located
2:44
in london sw18 and i decided to go along
2:47
with two nearby postcodes
2:49
sw17 and sw15 obviously i could have
2:52
gone for a wider area but for the sake
2:54
of this test
2:55
i thought that was sufficient enough to
2:57
summarize the criteria for this test was
2:59
to
2:59
figure out how well this listing would
3:01
rank for the keyword web design
3:03
wimbledon
3:04
in london sw18 sw 17 and
3:07
sw 15 which is what i set up in a white
3:10
spark
3:10
local rank tracker and here is what the
3:12
outcome was as you can see from the
3:14
graph on march
3:15
27th this year this listing was ranking
3:18
in position
3:19
number 11 in the google local finder in
3:22
london
3:22
sw 18 where the business is located i
3:25
made the change on the 29th of march and
3:28
only three days later
3:29
it jumped to the number two position
3:31
let’s have a look at the other postcode
3:33
starting with
3:34
sw15 very similar scenario as the
3:37
listing seemed to move
3:38
between position two and three and now
3:40
for the final postcode sw17
3:43
again very similar although it seems to
3:45
plateau at number three
3:47
let’s now filter the results using the
3:49
google map pack option
3:50
i’m not sure i need to comment a great
3:52
deal here as the results speak for
3:54
themselves
3:55
the listing is in a map pack for all
3:58
three locations
3:59
let’s now look at our google map scan
4:01
tool from local falcon
4:03
to see how this translates on the map
4:06
i set up the scan to check a two mile
4:08
radius
4:09
from the business address which covers
4:11
the three postcodes i specified
4:14
in a wide spark local rank tracker and
4:16
here are the results
4:17
prior to the change no ranking under
4:20
five
4:20
which is where the address of the
4:22
business is and most rankings
4:24
around position 10. let’s now have a
4:26
look at the same scan
4:28
which i ran after making the change the
4:30
story is very different
4:32
everything has gone green and the
4:34
listing is now ranking consistently at
4:36
number two across the board although
4:38
there may be a bit of discrepancy in
4:40
results between the tools
4:42
it clearly shows the impact this change
4:44
has made for this listing
4:45
which is likely to result in more
4:47
traffic and potential new customers
4:49
right okay
4:50
i’ve kept you waiting long enough it’s
4:52
now time to reveal
4:53
what i changed to get such dramatic
4:56
results
4:56
simple i just added the keyword web
4:59
design wimbledon
5:00
to the name of the business on the
5:02
google listing yes
5:03
that’s all it took now you may think
5:05
great i’m just going to add keywords to
5:07
my own listing
5:08
not so fast unfortunately this is
5:10
totally against the google my business
5:12
guidelines
5:13
which clearly specified that your name
5:15
should reflect your business’s real
5:17
world name
5:18
as used consistently on your shop front
5:20
website
5:21
stationery and as known to customers in
5:24
this case
5:24
the business is called leapfrog web
5:26
design and not
5:28
leapfrog web design web design wimbledon
5:30
which is clearly against the guidelines
5:32
you can still decide to go ahead and add
5:34
keywords to your business name
5:35
because clearly it works as you can see
5:38
from the test
5:39
and that’s why so many local businesses
5:41
do it
5:42
just go to google and search for any
5:44
local business
5:45
and i can guarantee you that within
5:47
minutes you will find listings
5:49
stuffed with keywords but there is a
5:52
risk if you get caught by google
5:53
your business might get suspended so
5:56
what can you do
5:57
there are two solutions to this problem
5:58
here is the first one search for the
6:00
keywords you want your business to rank
6:02
for and look
6:03
at the competitors you rank above you
6:05
have they added keywords in their
6:07
business names
6:08
that shouldn’t be there giving them an
6:10
advantage over you
6:11
if this is the case report them to
6:14
google using the business redressal
6:16
compliant form so hopefully google will
6:19
correct
6:20
these listings and in some cases even
6:22
suspend them
6:23
this should help you move up the ranking
6:26
ladder to make
6:26
your life easier you might want to use a
6:29
tool like
6:30
local falcon to quickly identify where
6:32
the cheats are and where the biggest
6:34
opportunities lie the nearer your
6:36
listing is to the top three position
6:39
the biggest the opportunity is to rank
6:41
in the map pack
6:42
for example my leapfrog web design
6:44
listing ranks in the number five
6:46
position here
6:47
only two spots away from being listed in
6:49
the map pack which
6:50
would give my listing much greater
6:52
visibility
6:53
clicking on a dot shows me which
6:55
businesses
6:56
rank above me and what their business
6:59
names
6:59
are i’m pretty certain that the top two
7:02
are not legitimate and have simply added
7:04
the keyword
7:05
website design to their name if they
7:08
were to be corrected
7:09
there is a great chance my listing would
7:12
move up to a map back position
7:14
the second solution is a bit more
7:16
drastic and involves some significant
7:18
changes
7:19
since google’s guidelines specify your
7:21
name should reflect
7:22
your business’s real world name then the
7:24
alternative
7:25
is to change your business name
7:27
altogether so you can legitimately
7:28
include your target keywords
7:30
in your listing without the risk of
7:32
being suspended let me show you what i
7:35
mean with an example
7:36
if i search for the keyword nottingham
7:38
cards for instance
7:39
only one of these things shows up and
7:41
check what their business name is
7:43
nottingham cars and if i go on their
7:45
website i can see
7:46
this is their real business name whether
7:49
they have done this deliberately or it
7:51
was just
7:52
a stroke of luck is totally irrelevant
7:54
the visibility
7:55
of their business in google for anyone
7:57
searching
7:58
for cars in nottingham would be sky high
8:00
just because of it if you are watching
8:02
this video and are just starting out
8:04
and have yet to decide what you are
8:06
going to call your business
8:08
make sure you choose carefully as it
8:09
will have a major
8:11
impact on your visibility in google and
8:13
just to prove this point
8:14
as part of my experiment i ran a
8:17
secondary test
8:18
where i removed the keyword web design
8:20
wimbledon
8:21
from the listings business name and
8:23
revert it back to just
8:24
leapfrog web design sure enough within
8:27
48 hours the listing came back crashing
8:29
down
8:30
to where it was before but i didn’t
8:32
leave it there after a couple of days i
8:34
changed the name again but this time i
8:36
didn’t even
8:37
include the real business name and
8:39
removed leapfrog web design all together
8:42
leaving just my target keyword web
8:44
design wimbledon
8:45
in less than 24 hours the listing shot
8:48
right back up to number two
8:50
three days later it claimed the top spot
8:52
in the three postcodes
8:53
i was targeting and this is the final
8:55
ranking results on the map
8:57
not bad for just changing the name right
8:59
but that’s not all while tracking the
9:01
performance of this listing for the
9:02
keyword
9:03
web design wimbledon i was also tracking
9:05
other related keywords
9:07
such as web designer wimbledon and web
9:09
design company wimbledon and guess what
9:12
they also shot right up and achieved two
9:15
and three ranking positions it would
9:16
therefore make sense for me to rename
9:18
this business all together to
9:20
web design wimbledon so i can
9:21
legitimately add the keyword i am
9:24
targeting
9:24
to the google my business listing
9:26
without the risk of being suspended
9:28
especially since the domain name is
9:30
available and would cost peanuts
9:32
clearly this is a very simple example
9:35
and based on a small volume of searches
9:37
but
9:37
if you are in verticals where keyword
9:39
searches are significantly higher
9:41
and each potential new customer is
9:43
likely to spend a lot of money
9:45
with you it might make sense to consider
9:47
changing your name as an example if i
9:49
search for the keyword
9:50
dentist in toxin the number of monthly
9:53
searches goes up to almost 3 000
9:56
making it a very attractive keyword to
9:57
rank for and if i look at
9:59
which business ranks number one for
10:01
these search terms unsurprisingly it’s a
10:03
business called
10:04
dentist of toxin coincidence i don’t
10:06
think so
10:07
i hope you enjoyed this video remember
10:09
to like and subscribe if you haven’t
10:10
done it yet
10:11
if you have any questions post them in
10:13
the comments below and until next time
10:15
happy marketing
10:20
[Music]10:32
[Music]10:36
you

Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.