SEO - Search Engine Optimization
Learn how to use Yoast SEO to Optimize your WordPress website in only 20 minutes! Step by Step Yoast SEO Tutorial for Beginners!
Transcript
00:00
hey guys this is Hogan and in this video
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I’m gonna show you how to use the Yoast
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SEO plugin so for those of you who are
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unfamiliar with Yoast SEO it’s
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essentially a wordpress plugin that
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helps you optimize your website’s
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on-page SEO so it’s a must-have plug-in
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for anyone using WordPress because
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on-page SEO is an important factor when
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you want to rank keywords in the search
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engines so for example when google
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actually scans your website they want to
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find keywords titles descriptions your
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URL structure they want your keywords to
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actually appear on the website and that
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way they can determine whether or not
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your web page is actually relevant to
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what the user is actually searching for
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so your SEO will actually help you by
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providing a live checklist that you can
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actually go through which ensures that
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the best practices are followed for each
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of your pages and your post so in this
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video I’m going to be showing you a real
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example of how I do it from installing
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the plug-in and setting it up and also
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optimizing a post so if you want to
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learn like keyword research on page SEO
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and also off page SEO I have a full SEO
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tutorial which I’ll link down below in
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the description so without much further
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ado let’s get started
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so log in to your WordPress account and
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log in to your dashboard section so we
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want to first install the plug-in so
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hover over plugins and click on add new
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and here on the right you want to search
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for Yoast and then click on enter okay
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it should be the first result here
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called Yoast SEO with over five million
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active installations and as you can see
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it’s a really popular and really good
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plug-in so we’re gonna click on install
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now and activate the plug-in okay sir
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here is your Yoast SEO on the left so
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you can click on general so if
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your first time using the Yoast SEO you
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can actually click on configuration
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wizard so I’m gonna go through this with
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you so click on that ok click on
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configure
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and here ok so what you choose here is
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if your website is live and ready to be
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indexed so basically you’re ready to
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have Google scan your website and
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actually index your pages on the Google
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search then click on option a if it’s
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under construction still then you can
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select this one here ok so if you
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actually finish building your website
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then you probably need to turn on and
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make sure that it is set to this one
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here again click on next this one is a
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sort of a blog and a website so I’m
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gonna select blog and then click on next
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I’m gonna select a company name of
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company I’m just gonna put my name and
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here you can insert a company logo by
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choosing image I’m gonna just click on
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next so here you can enter in your
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Facebook page or your Instagram URL your
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Twitter URL you can put this all here ok
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so I’m not gonna be walking through that
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that’s pretty easy to do so click on
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next so here you want to make sure that
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you allow the search engines to index
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your post and pages so those are the
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most important and if you’ve actually
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got like WooCommerce installed you want
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to make sure that the products also
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selected on yes but sometimes depending
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on your theme you might have like
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different sections like for this theme
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you have layouts as well because we can
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actually import demo layouts and I
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actually don’t want that to show in the
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search engine ok so I don’t want that to
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show the layout parts but you want to
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make sure your pages posts and products
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are definitely selected on yes click on
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next so here I’m gonna choose no okay so
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this is best to choose no because you
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want to prevent your author archives
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from actually showing and if it actually
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shows that it might actually
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have duplicate content issues so
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duplicate content means like you’ve got
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the same content and that way Google
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doesn’t actually know you know which
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page to actually rank and sometimes that
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causes issues what I recommend is
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selecting no and then click on next so
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here you want to connect it to the
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Google search console okay so here it’s
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a must-have tool for your website it
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shows the health of your website but
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also it shows like what keywords people
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actually searching for when they
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actually click on your website so it
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gives you some data and you want to
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connect that to your website so what you
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can do is go to Google and maybe type in
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Google search console and he don’t enter
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so if you don’t have an account you
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probably need to create an account and
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you can click on start now and I’ve
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already got an account but you might
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need to fill in some basic information
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and once you’ve actually done that then
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you can actually add in a property okay
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so this is the new layout okay click on
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the left here okay I think you can close
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that click on that add property ok you
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want to select the second one URL prefix
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alright and you want to grab your URL
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okay from the top and paste that in and
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then click on continue
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so once you’ve actually done that then
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you actually need to verify the
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ownership of it so right now what I’m
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gonna do is I’m gonna click on done for
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now and we’re gonna configure it later
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because we need to set this up first so
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we’re gonna click on get authorization
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code and we need to actually login to
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our accounts we’re gonna allow ok we’re
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gonna click the code here and paste it
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into here we’re gonna authenticate okay
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so that’s going to connect the Yoast SEO
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to your Google search console and we
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want to select the profile
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so we want to add in the one that we
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just created
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okay inspired mo dot site and then click
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on next here is your title settings so
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you want to put in a website name this
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could be probably your brand name
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okay so name of brand I would say like
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name of brand and your title separator
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this basically is this thing here okay
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so as you can see this is the title and
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then you’ve got the separator this
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separator is just a line so it really
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depends on what you want to show you can
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pick this one if you want to and click
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on next so here you can sign up for the
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newsletter if you want to but I’m just
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going to click on next and you can also
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upgrade to yours premium they’ve also
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got some SEO training but I’m gonna
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click on next okay so now that we have
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configured it we want to close okay so
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that’s going to take us here again what
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you want to do is click on webmaster
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tools and we want to get the google
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verification code so we want to go back
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here okay and click here let’s look for
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our new property which is not verified
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which should be on the bottom click on
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it now what you want to do is you want
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to click on the HTML tag option and then
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just select all of it right click and
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copy that to your clipboard go back to
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your website and paste in the code yeah
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just control-v or command-v and paste
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that in click on Save Changes
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so as you can see your SEO automatically
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removes the stuff in front so it’s only
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going to take the code here so once
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you’ve actually done that you want to go
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back to search console and click on
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verify and that has verified so
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basically it’s inserted the code onto
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your website and Google search console
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sort of scans your website for that code
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and that way it verifies your ownership
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of that side right and just click on
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done
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okay so we finished configuring the
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wizard now what I’m going to show you is
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how to optimize a post using the Yoast
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SEO plugin so if you actually want to
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optimize your pages it pretty much
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follows the same process as I’m about to
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show you for the posts for this example
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I’m gonna show you how to optimize a
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blog post so click on blog post and I’m
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gonna add a new blog post I’ve already
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created an article which I just typed up
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really quickly and I’m gonna show you
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how to basically post it in okay so I’m
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gonna copy the title and I’m gonna paste
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the title up here this thing here is
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actually not part of WordPress but it’s
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actually part of the theme that I’m
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using which is the themify ultra this is
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the themify builder so what I’m actually
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gonna do with the themify builder is I’m
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actually gonna delete it first alright
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so if you hover over it on the top left
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you can actually remove the block okay
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so if you’re actually using themify then
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you can just remove it for now we want
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to add the text in to the actual
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WordPress editor this is the new
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Guttenberg content editor I’m pretty new
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to it but we’ll give it a go
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what gonna do is I’m just gonna copy the
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text okay
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so what I recommend you guys do if
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you’re writing a blog post is to
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actually just type it up on Google Docs
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first and then add it in later to your
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WordPress so it’s going to paste that in
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all right so I’m gonna paste it in and
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it’s looking pretty good okay if you
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actually scrolled down okay you’ll see
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Yoast SEO here is basically a snippet
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preview so this is what actually shows
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up on the search results okay so it
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gives you a complete preview of what it
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will look like in the search results
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which is really really cool what we’re
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gonna do is first add the focus key
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phrase I’m gonna click on focus key
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phrase and enter in the keyword that
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you’re actually targeting for that
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specific page specifically I’m gonna
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type
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in how to make money online okay so
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that’s my main target keyword again if
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you actually want to follow a complete
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SEO tutorial which includes keyword
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research on page optimization and off
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page make sure to check out the SEO
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tutorial down below I go through really
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in-depth on how to actually find
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keywords especially for like local
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businesses or if you’re a blog or
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e-commerce website as well what I’m
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gonna do is once you’ve actually pasted
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that in is you can click on edit snippet
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and here is your SEO title here by
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default I’m gonna leave that as is
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that’s pretty good for the slug this is
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basically your sort of the name after
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the the URL so let’s just say we type in
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the truth about making money online
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something like that okay so as you can
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see if we go here that’s your slug okay
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so I’m gonna type that in the truth
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about making money online and I’m gonna
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put in a meta description so I typed one
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up before copy that and paste that in as
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you can see I’ve included how to make
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money online within the meta description
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they’ve actually scroll down here okay
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once you actually put in the focus key
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phrase the Yoast SEO will actually
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analyze the content that you pasted in
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here for the actual focus keyword
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basically shows you the problems and
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basically I’m going to show you how to
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fix these problems these ones are
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already good okay so if you don’t
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because your articles going to be
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different then you might need to fix
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these ones but I’m going to show you a
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few examples of how I fix these and then
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you guys can actually work through your
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own article arm at your own pace so
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we’re gonna do some internal links first
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right so internal links are basically
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links that sort of link to another page
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or another post on your website and how
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to do that is let’s say for example we
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will link this text here which one okay
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how to market your services right so
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select the text and here you want to
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click on the link okay here you can type
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in how to this really depends on what
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your other post title is so you want to
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search for your post title here and then
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you’ll actually show up here if you’re
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actually unsure then what you can do is
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right click and open the all your post
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okay so you can see all your titles that
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you have and then you can actually
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search there what I like to do is if
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it’s actual internal link then I keep it
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so it actually opens in the same tab if
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it’s an external link I normally open it
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in a new tab alright so this is an
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internal link I’m gonna keep it as is
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and then you want to click on the apply
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button and that adds a link right so if
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you scroll down here you’ll see that
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problem is gone the key phrase density
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this is how many times your key word
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actually appears in your content the
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percentage of it as you can see it is
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quite low we want to add a little bit
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more of the same keyword within the
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article itself so what I recommend you
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do is to try to work it in your article
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naturally you don’t really want
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you added in where it doesn’t actually
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make sense right so what we’re gonna do
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is let’s try to add it in okay so once
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you have a skill you can leverage that
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knowledge to make money on that so that
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makes sense I think so we’re gonna
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scroll down and that is gone another
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problem is the image alt attributes no
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images on peer on the page
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okay so adding images is really good for
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your blog post because it sort of breaks
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it up and it makes a little bit more
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interesting so I’m gonna add an image to
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add an image I’m just gonna add it here
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okay click on add block and then you can
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click on image and you can click on
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media library okay so if you uploaded
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the image already they can select it
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from here if you haven’t then upload
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files from your computer alright so I’m
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gonna add this one here and what I’ve
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actually done is before I uploaded the
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image i’ve actually named the image i’ve
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named it to something relevant for
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example freelancer laptop and you can
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add in the alt text here if you want to
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or you can actually select the image
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here and add the alt text into here what
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I’m gonna do is type in for the alt text
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make money from home okay something like
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that something that’s related because
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Google actually scans your website but
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sometimes they can’t really understand
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sort of what image you have the alt text
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will basically help them understand all
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right
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so I’ve actually go down that’s
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hopefully that is gone okay so that’s
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gone as you can see this is really
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really awesome because he can work
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through all of these and it helps
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optimize your website how bound links is
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basically links linking to an external
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link so something different from your
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own domain what we’re gonna do is link
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two-and-a-half-hour link so here I’m
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gonna link to Amazon okay so I’m gonna
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grab the Amazon link
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and then I’m gonna click on this and
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paste the link in here I’m gonna open
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the link in a new tab okay because I
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sort of want to make sure that people
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stay on my website right if people click
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on Amazon and it goes straight to Amazon
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they might be unlikely to come back any
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more so you want them to sort of stay on
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your website and open an external sites
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in a new tab
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all right click on apply and then scroll
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down that’s gone this one’s looking for
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key phrase in the subheading so we’re
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gonna look at the subheadings that I
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have this one’s been to be a heading so
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I’m gonna select the text here and I’m
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gonna change it to heading heading two
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but there’s a better way to make money
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online right scroll down that’s done
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this one is slug stop words so if you
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want to understand what stop words are
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then you can click on this okay so Yoast
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is really really awesome click on it and
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it’ll actually link you to a wikipedia
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page to help you understand so what
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we’re gonna do is remove the stop word I
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think the might be a stop word and I
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think about is a stop words so we’re
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gonna do that okay so as you can see
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just follow the checklist and make sure
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these are all green you don’t really
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have to make sure that every single one
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of them is green but most of them make
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sure it’s done and then you have pretty
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much optimized all the on-page elements
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that you can hear if you actually click
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on cornerstone content this is basically
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if you actually tick it off then Yoast
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will sort of help you optimize the most
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important articles on your website so
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you can learn more by clicking on here
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this one is just a simple article so I’m
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not gonna select that but if you have
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like a really really in-depth article
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you want to make it sort of your your
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main piece of content for your website
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then you want to turn it on right so
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what we’re gonna do
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is actually go to click on document
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there so to add in a category you can
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select add a category I’ve already added
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one so I’m gonna select online business
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you can add in tags which you if you
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want to but I don’t think it’s really
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necessary click on featured image set in
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a featured image that makes it look a
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lot nicer and click on select and once
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that is done click on publish to view
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that post you can click on View Post so
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this is the article fully optimized on
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page for Google and other search engines
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as well so if you have any questions
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make sure to drop it down below
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hopefully you like this video and for
19:52
more videos make sure to subscribe to
19:54
the channel thank you and see you guys
19:56
in the next tutorial
Optimized Webmedia Marketing is the best SEO Vancouver company and the best Vancouver SEO company. We offer top-notch search engine optimization (SEO) solutions to companies of all sizes. To learn how we can help optimize your website to attract more visitors, book a free consultation.
